TYPOGRAPHY

. **TYPOGRAPHY** **.** ...from the greek: typos = form, graph=writing... so, typography=the shape or form of writing .

**TYPOGRAPHY...** . . . . ..
 * - is the art and techniques of arranging type**
 * - the arrangement of type involves the selection of typefaces/fonts, point size , line length,**
 * leading (the space between lines), and k e r n i n g (the space between letters).**
 * - is a crutial part of design and mass media... especially print media such as newspapers, magazines, posters, billboards, books, advertising etc etc... however, these days typography can be put into motion and is an important part of time based or motion media such as film, tv, and web.**
 * - is a crutial part of design and mass media... especially print media such as newspapers, magazines, posters, billboards, books, advertising etc etc... however, these days typography can be put into motion and is an important part of time based or motion media such as film, tv, and web.**

Some GREAT design EXPLORATIONS for EXPRESSIVE TYPOGRAPHY . . ..

SERIF SANS SERIF SCRIPT DECORATIVE or DISPLAY
 * Are you able to recognize the 4 main categories of typefaces?**
 * Are you able to recognize the 4 main categories of typefaces?**

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 * Friday, October 28, 2011**

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Typography Handout:

Use typefaces, style, size, colour and placement to make your typography EXPRESSIVE!

Make your typography LOOK like what it MEANS.

TIPS for GOOD typography.



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EXPRESSIVE TYPOGRAPHY - using typography to **EXPRESS meaning**.

Consider ways of making the text LOOK LIKE what the words MEAN.

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**Expressive Typography SETUP:**

. Or... if you wish there is a fset up file in the Ms Gulia Pick Up folder called "XXLASTNAME_ExprTYPE.cdr" You may use this file as a template but remember to **rename the file by your lastname**. . . . . **Expressive Typography MARKING:** - more than one idea for a word... multiple sketches/ideas for one word - refined idea/s - something original, - creativity in typesetting, design - .. . . ..

**Did you read the handouts on Typography?** **Where paying attention in class... during the demos?** **How much do you know about TYPOGRAPHY?** **HOW WELL?** **level 3: as expected?** **or level 4: beyond expectations?** -.

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